Direct Marketing Tools for Mississippi Vegetable Producers

Mississippi MarketMaker Blog,

According to the Agricultural Marketing Resource Center(http://www.agmrc.org/business-development/operating-a-business/direct-marketing/direct-marketing/), “marketing food products directly to consumers is a popular way of adding value to a farming operation. Direct marketing can be done by an individual producer or a group of producers working together.”

By using the Search function of the Mississippi MarketMaker and typing the keywords mentioned below, I was able to determine how Mississippi vegetable growers sell their products. Mississippi farmers employ the following direct marketing tools in the sale of their vegetable products in local markets:

Community Supported Agriculture

MarketMaker Search. Keywords: vegetables » State: MS » Type: Farmer/Rancher » Profile: Farmer/Rancher > Vegetables > Methods of Sale > Community Supported Agriculture (CSA).

MarketMaker Map. Click this Link to view the online database.

Community supported agriculture marketmaker map results.

Farm to School

MarketMaker Search. Keywords: vegetables » State: MS » Type: Farmer/Rancher » Profile: Farmer/Rancher > Vegetables > Methods of Sale > Farm to School.

MarketMaker Map. Click this Link to see the online database.

Farm to school MarketMaker map search results.

Farmers Market

MarketMaker Search. Keywords: vegetables » State: MS » Type: Farmer/Rancher » Profile: Farmer/Rancher > Vegetables > Methods of Sale > Farmers Market.

MarketMaker Map. Click this Link to view the online database.

Farmers market MarketMaker Search results map.

On-Farm Sales

MarketMaker Search. Keywords: vegetables » State: MS » Type: Farmer/Rancher » Profile: Farmer/Rancher > Vegetables > Methods of Sale > On Farm Sales.

MarketMaker Map. Click this Link to see the online database.

On-Farm Sales Mississippi MarketMaker search results map.

Pick-Your-Own

MarketMaker Search. Keywords: vegetables » State: MS » Type: Farmer/Rancher » Profile: Farmer/Rancher > Vegetables > Methods of Sale > Pick-Your-Own.

MarketMaker Map. Click this Link to view the online database.

Pick your own Mississippi MarketMaker Search results map.

 

For more, go to  Mississippi MarketMaker Newsletter. 

 

 

Published by Mississippi MarketMaker Blog

MarketMaker is an internet tool linking agricultural, seafood and outdoor tourism businesses accessible to individual consumers. The program also makes agricultural, seafood and outdoor tourism businesses accessible to individual consumers. Promote your food business by creating a business profile and updating it regularly as additional information about your business becomes available. This marketing service is provided to your business by MSU-Extension Service for FREE.

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